Radio use: 4 out of 5 listen

MEDIA Mediapulse AG has published the radio usage figures for the first half of 2015. It became clear that over 80% of the Swiss population listens to the radio every day in all parts of the country. Radio is probably the medium with the widest reach in the first half of 2015: between 84.4% and 88.8% of listeners in the three language regions listen to radio stations every day, according to figures published today by Mediapulse. At 88.8 percent, the daily reach is highest in Ticino, while the figures are slightly lower in German-speaking Switzerland (87.8 percent) and French-speaking Switzerland (84.4 percent).Both the daily reach of radio as a medium and the duration of use have remained stable at a high level over the years. At 119.7 minutes a day in German-speaking Switzerland, 103.0 minutes in French-speaking Switzerland and 117.3 minutes in Ticino, the Swiss still spend around two hours a day in front of the radio.SRG stations remain the most popular, with a market share of 65.3% in German-speaking Switzerland. Private radio stations have a market share of 30.1 percent. Radio 24 is in the lead here, followed by Energy Zurich: https://www.mediapulse.ch/de/radio/publikationen/semesterzahlen.htmlFigures for German-speaking Switzerland:Source: Mediapulse Radiopanel, DS / SR / SI, people 15+, total radio, 1st semester 2015, Mon-Sun 24h