Radio BE1 and Radio Basel 1 with Swiss Radio Pool from 2007
From next year, the association of Swiss private radio stations Swiss Radio Pool will be strengthened by two new members: Radio BE1 is the largest private station in the Bern region, while Radio Basel 1 is the number two in the Basel/North-Eastern Switzerland region.
From next year, the association of Swiss private radio stations Swiss Radio Pool will be strengthened by two new members: Radio BE1 is the largest private station in the Bern region, while Radio Basel 1 is the number two in the Basel/North-Eastern Switzerland region.
The largest radio pool in Switzerland is thus gaining members number 14 and 15. The total reach of the pool is already over two million listeners. With the expansion, the existing advertising combination will be further expanded and the presence of the private radio stations will be even more market-oriented and needs-based, as stated in the Swiss Radio Pool press release.
The Swiss Radio Pool already provides advertising customers with differentiated coverage in the most important urban agglomerations in German-speaking and French-speaking Switzerland. In future, the industry association will continue to try to expand the offering in line with market requirements. For example, it is currently examining whether further stations could be offered as additional variants. The aim is to create a comprehensive industry solution.
The largest radio pool in Switzerland is thus gaining members number 14 and 15. The total reach of the pool is already over two million listeners. With the expansion, the existing advertising combination will be further expanded and the presence of the private radio stations will be even more market-oriented and needs-based, as stated in the Swiss Radio Pool press release.
The Swiss Radio Pool already provides advertising customers with differentiated coverage in the most important urban agglomerations in German-speaking and French-speaking Switzerland. In future, the industry association will continue to try to expand the offering in line with market requirements. For example, it is currently examining whether further stations could be offered as additional variants. The aim is to create a comprehensive industry solution.
