The case of Nella Martinetti, who recently died of pancreatic cancer, shows just how quickly cancer can strike with an ice-cold hand: she actually wanted to take part in the "race against cancer" on August 27 by looking after the offspring of parents who were cycling. At the beginning of June, the singer, composer and lyricist told Advertising Week: "I very much hope that I will still be alive in August - because I want to be there and show that there is still a lot to do against cancer. If every Swiss person donated just one franc, we would have 8 million francs to invest in research." Now Nella Martinetti is dead. Her last wish has not been fulfilled.

But you can do something against cancer: Join us on August 27, starting at 7 a.m., when individual cyclists and teams of three to six cyclists conquer the old Tremola pass road from Airolo to the Gotthard Pass. You cycle back and forth without timekeeping or ranking, as often as your strength allows. Breaks are allowed when, where and for how long you want. Because it's not about winning, but about the constant battle against the mountain, which symbolizes cancer, according to the motto "Never give up! Giving up is out of the question".

Or join the solidarity hike "On the road against cancer". It starts at 10.30 a.m. and leads from Airolo via the old mule track to the Gotthard Pass. The hike takes a total of 4 hours; if you wish, you can also turn back after 90 minutes at the Motto Bartola stopover. The hiking trail crosses the Tremola several times, so that hikers and cyclists can meet again and again and cheer each other on.

On the road against cancer

Why do cycling and walking help against cancer? Firstly, because physical activity is the most effective remedy against this disease - after all, one in three Swiss people will be diagnosed with cancer in the course of their lives. So prevent it. Secondly, all cyclists pay an entry fee: private individual cyclists CHF 2,500, private teams CHF 5,000, company-sponsored individual cyclists CHF 5,000 and teams CHF 10,000. There is no entry fee for the walk, but voluntary donations of any amount are very welcome. The money raised will be donated without deductions to the Cancer League Relief Fund to support cancer patients in emergency situations, which arise very quickly due to horrendous treatment costs, as well as to the "Swiss Childhood Cancer Survivor Study", which investigates the late effects that children and young people whose cancer has been successfully treated suffer as adults. Last year, the race raised CHF 220,000, which was invested in various cancer projects.

"So far, 160 participants have registered, including 28 teams," says Markus Aerni, project manager of the "race against cancer". "Among them are many celebrities such as gymnast Ariella Kaeslin, ski racer Bruno Kernen, Olympic champion Robert Dill-Bundi, cyclist and Tour de Suisse race director Beat Zberg, wheelchair racer Heinz Frei and ski racer Corinne Schmidhauser. We are observing a trend towards active and sporting commitment to fighting cancer rather than simply donating to the Cancer League just before Christmas. This solidarity with sufferers and their families is encouraging."

Anyone who registers now for the "race against cancer" can only win: The first three to register themselves or their team at www.cancerrace.ch under the keyword "Werbewoche" will receive a free annual subscription to Werbewoche plus four copies of the Media Trend Journal. Give yourself a jolt! Anne-Friederike Heinrich

The case of Nella Martinetti, who recently died of pancreatic cancer, shows just how quickly cancer can strike with an ice-cold hand: she actually wanted to take part in the "race against cancer" on August 27 by looking after the offspring of parents who were cycling. At the beginning of June, the singer, composer and lyricist told Advertising Week: "I very much hope that I will still be alive in August - because I want to be there and show that there is still a lot to do against cancer. If every Swiss person donated just one franc, we would have 8 million francs to invest in research." Now Nella Martinetti is dead. Her last wish has not been fulfilled.

But you can do something against cancer: Join us on August 27, starting at 7 a.m., when individual cyclists and teams of three to six cyclists conquer the old Tremola pass road from Airolo to the Gotthard Pass. You cycle back and forth without timekeeping or ranking, as often as your strength allows. Breaks are allowed when, where and for how long you want. Because it's not about winning, but about the constant battle against the mountain, which symbolizes cancer, according to the motto "Never give up! Giving up is out of the question".

Or join the solidarity hike "On the road against cancer". It starts at 10.30 a.m. and leads from Airolo via the old mule track to the Gotthard Pass. The hike takes a total of 4 hours; if you wish, you can also turn back after 90 minutes at the Motto Bartola stopover. The hiking trail crosses the Tremola several times, so that hikers and cyclists can meet again and again and cheer each other on.

On the road against cancer

Why do cycling and walking help against cancer? Firstly, because physical activity is the most effective remedy against this disease - after all, one in three Swiss people will be diagnosed with cancer in the course of their lives. So prevent it. Secondly, all cyclists pay an entry fee: private individual cyclists CHF 2,500, private teams CHF 5,000, company-sponsored individual cyclists CHF 5,000 and teams CHF 10,000. There is no entry fee for the walk, but voluntary donations of any amount are very welcome. The money raised will be donated without deductions to the Cancer League Relief Fund to support cancer patients in emergency situations, which arise very quickly due to horrendous treatment costs, as well as to the "Swiss Childhood Cancer Survivor Study", which investigates the late effects that children and young people whose cancer has been successfully treated suffer as adults. Last year, the race raised CHF 220,000, which was invested in various cancer projects.

"So far, 160 participants have registered, including 28 teams," says Markus Aerni, project manager of the "race against cancer". "Among them are many celebrities such as gymnast Ariella Kaeslin, ski racer Bruno Kernen, Olympic champion Robert Dill-Bundi, cyclist and Tour de Suisse race director Beat Zberg, wheelchair racer Heinz Frei and ski racer Corinne Schmidhauser. We are observing a trend towards active and sporting commitment to fighting cancer rather than simply donating to the Cancer League just before Christmas. This solidarity with sufferers and their families is encouraging."

Anyone who registers now for the "race against cancer" can only win: The first three to register themselves or their team at www.cancerrace.ch under the keyword "Werbewoche" will receive a free annual subscription to Werbewoche plus four copies of the Media Trend Journal. Give yourself a jolt! Anne-Friederike Heinrich