Quo vadis, hospes?

The "Visitor flow" feature is located in the "Visitors" section of Google Analytics, while the "Target process flow" is located under "Conversions" in the "Goals" section - both "flow reports" are presented interactively and graphically. L

- The "visitor flow" visualizes the typical visitor paths through the website from the entry source via the entry page to the exit page.
- The "target process flow" reveals the visitor paths up to a conversion (the nodes are taken from the defined target funnel).

Numerous segments (region, language, search engine, keyword, mobile device...) can be used to display the paths. The individual paths can be highlighted and isolated, which enables detailed analysis.

With the new features, questions about website usage can be answered quickly and comprehensibly:

- In which order do visitors call up individual chapters and pages on their way through the website? What information is ignored?
- How do visitors who have opened the shopping cart behave? Do they finish the order process or do they jump off, and if so, where do they go?
- Which pages did the visitor visit in which order on the way to conversion?
- How do new visitors behave compared to returning visitors? A purchase decision is not usually made on the first visit.
- At what point in the website visit do website visitors bounce disproportionately? Do they stay on the website afterwards or do they leave it completely?
- How do visitors who access the website using mobile devices navigate through the website, what are they particularly interested in?

With these new features, you can immediately see how visitors navigate through the website. The numerous segmentation options enable in-depth analyses to optimize website performance. The examination of these new features is interesting and provides new insights that can be capitalized on. Imre Sinka