Quality has its price

Media Marketing: Four trade journals were honored with the Q-Award for their market performance. But innovations were few and far between. It is not a beauty—
competition
intended as such, and not as a pat on the back among colleagues. The association
Schweizer Presse views its Q-Award competition primarily as
Measures to promote quality. «By participating in such an event before the
certain market performance metrics under the critical scrutiny of the industry community
When they are highlighted, standards are set and criteria become clear
»done," writes the association in its announcement of this year's
Winner.

The media group GastroNews received the top award for its
Overall Concept. From the former union newsletter «Union Helvetia,»
for more than ten years
Work is a versatile communications company for the
"It was created for the restaurant industry," the laudatory speech states. In addition to
the
completely revamped print media, including the weekly newspaper eXpresso, are
additional business areas such as address trading and call centers
had been developed, but the areas remained, despite a uniform
Distinguished by its transparent appearance.

The Media Trend Journal was honored with the Q-Award for Quality—
A sister publication of *Werbewoche*—highly acclaimed. In particular for
The MTJ provides long-term statistics with expert analysis
has become a leading authority in the Swiss communications industry,
the jury decided. It awarded the prize for best market presentation to the
Travelmanager monthly magazine. It has proven itself as a successful publication.
An extension of the well-established magazine *Travel Inside*. The
The overall editorial and publishing approach corresponds in terms of content and
Tone tailored to the target audience's needs. The food and beverage magazine Salz
& Peffer received the award for design. She stood out
great attention to detail in the textual and visual design
and place special emphasis on beautiful and sensual
Illustrations, they say.

The Innovation Award was not presented this year. The
The jury expressed disappointment that none of the applicants met the usual standards
and has left the tried and true behind. For the future, she hopes
creative cross-media solutions, successful ideas for
Additional business ventures, line extensions, and brand transfers—or even ideas,
How to Introduce Young Readers to Professional and Specialized Journals
can be.

Stefano Monachesi