Quade & Zurfluh stages delivery of the first SBB station wagon cars

Quade & Zurfluh handled the communications for the launch of SBB's new mobility subscription.

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For one year, 140 pilot customers tested the SBB Green Class Mobility Combi. They freely combined the various means of transport included in the combi (including their own electric car, a parking facility at the station and a GA travelcard) on a daily basis. The pilot test was successful and the Mobility Combi and BMW electric car were launched for Switzerland in April 2018. For this reason, the first 150 vehicles left the Galliker Transport logistics center for their new owners last Wednesday.

Quade & Zurfluh designed and documented the campaign and implemented it in collaboration with USP Partner. The subscription is intended to enable seamless and sustainable mobility from door to door and offer customers the opportunity to combine different modes of transportation according to their needs.

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