Publix Lyss informs about transplantation law
In a competitive bid, the communications agency won the contract from the Federal Office of Public Health to handle national communications efforts related to the implementation of the new Transplantation Act. The campaign is launching in the coming days, and the law takes effect on July 1.
In a competition, the communications agency won the budget of the Federal Office of Public Health for the national communications tasks relating to the introduction of the new Transplantation Act. The campaign will be launched in the next few days, with the law coming into force on July 1, and will use TV commercials, posters and the distribution of a brochure to provide information about the Transplantation Act and publicize the new topic-specific Internet portal Transplantinfo.ch. As the agency wrote on Thursday, the law itself provided the basic idea for the campaign: By quoting prominent passages, the required objectivity is guaranteed on the one hand, but as the passages are taken out of context, a certain degree of emotionality could be created on the other.
