Publisuisse with successful business year 2010
Publisuisse closed out the 2010 fiscal year very successfully, with operating revenue of 311 million Swiss francs—a 12 percent increase over the previous year—and net income after taxes of 1.4 million Swiss francs.
In terms of francs, the biggest contribution to this revenue increase came from TV advertising on SRG's channels. Overall, TV advertising sales generated net revenues of around CHF 300 million, an increase of CHF 33 million and 12 percent compared to the previous year. Publisuisse writes this in a media communiqué.
At plus 13 percent, TV and radio sponsorship recorded even slightly higher growth in relative terms. Net sales from this business segment amounted to around CHF 21 million. In total, Publisuisse generated net sales of CHF 322 million in the 2010 financial year. The main reasons for the increase in sales were the strong economic recovery following the global economic crisis and the live broadcasts of the two attractive major sporting events, the Winter Olympics in Vancouver and the FIFA World Cup in South Africa, according to the statement. In addition, intensive market cultivation, particularly in the area of new customer acquisition, had a positive impact on Publisuisse's sales development.
The General Meeting took note of the resignation from the Board of Directors of Gérard Tschopp, Head of Overall Project Convergence & Efficiency SRG SSR. He will not be replaced.
