Publisuisse launches publiQuiz

TV advertising With the aim of making TV advertising even more attractive, Publisuisse launched the TV commercial quiz publiQuiz on March 7 in the commercial breaks of SF DRS, TSR and TSI, in which a well-known TV commercial is described in one sentence and viewers have the opportunity to guess the correct product or brand from four given answers. The quiz is hosted in German-speaking Switzerland by Mascha Santschi. The prize in the March round is a trendy Seat Toledo Reference 1.6. This new form of advertising offers prize sponsors attractive appearances at attractive prices. "Without additional production costs, prize sponsors have a national presence in a positive game situation," Publisuisse advertises. This idea was developed to mark the 40th anniversary of TV advertising and also offers advertising customers interesting opportunities to win. Click on publiQuiz at www.publisuisse.ch for more information.