Publigroupe: job cuts at Media Sales
Publigroupe's print media advertising business continues to struggle with difficulties. A total of 700 jobs will therefore be cut in the Media Sales division between 2008 and the end of 2009. This corresponds to almost 40 percent of the workforce.
Around 1,400 people are currently employed in the affected business division in Switzerland and around 1,600 internationally. In the first half of this year, the Vaud-based advertising broker suffered a 28.8% drop in sales in the Media Sales segment.
Rumors that Publigroupe is on the brink of collapse were vehemently denied by Hans-Peter Rohner, Chairman of the Board of Directors and CEO of the Group, in an interview with the Sonntagszeitung newspaper. The company has well-performing business areas and has sufficient substance to weather the crisis. Although it can be assumed that 2010 will hardly be any better for the industry than 2009, the situation should improve in 2011 at the latest.
Rumors that Publigroupe is on the brink of collapse were vehemently denied by Hans-Peter Rohner, Chairman of the Board of Directors and CEO of the Group, in an interview with the Sonntagszeitung newspaper. The company has well-performing business areas and has sufficient substance to weather the crisis. Although it can be assumed that 2010 will hardly be any better for the industry than 2009, the situation should improve in 2011 at the latest.
