Publicom checks business premises

Market research The AG für Werbemedienforschung (Wemf) has commissioned the media consulting agency Publicom to review its economic regions (WG).Wemf's WGs have been among the standards of the Swiss communications industry since the 1960s, but it is questionable whether the territorial boundaries still correspond to reality. As early as 1993, Publicom developed a spatial model for Switzerland on behalf of the Federal Office of Communications (Bakom). From then on, the resulting "communication and economic areas" were used as an important reference for territorial decisions in the context of licensing radio and TV stations. This spatial concept is also being reviewed and adapted by Publicom.