Publicom assesses corporate media
The media consulting agency Publicom, in collaboration with its corporate publishing subsidiary Medianovis, is launching a tool for evaluating corporate media.
The media consulting agency Publicom, together with its corporate publishing subsidiary Medianovis, is launching a tool for evaluating corporate media called "Corporate Media (CM) BasicCheck", which takes into account the strategic basis, journalistic performance and profitability of customer and employee magazines using a benchmark-capable procedure. According to Publicom, the CM BasicCheck is particularly suitable for publishers who want feedback on their media but do not want to conduct market research. In terms of methodology, it is a standardized expert check that takes around 100 different criteria into account.
