Publicitas markets "Zürcher Kombi
Publicitas will market the new "Zürcher Kombi," a combination of nine Zurich newspapers, from Jan. 1, 2013. The "Zürcher Kombi" will be launched at the beginning of the year. Ads in the "Zürcher Kombi" can be booked immediately via Publicitas.
The "Zürcher Kombi" includes the titles "Küsnachter," "Zürich Nord," "Zürich 2," "Zürich West," "Züriberg/Neumünsterpost," "Stadt-Anzeiger" (Opfikon), "Klotener Anzeiger," "Anzeiger von Wallisellen" and "Wochenspiegel," with a large monthly circulation of around 180,000 copies. The ads will be placed from January 9, 2013. The combined area covers the city of Zurich and its northern agglomeration, parts of the Gold Coast, and the entire Zürcher Unterland region. All titles will appear once a week in broadsheet format, according to a statement.
Andreas Spycher, Head of Market Zurich and Mittelland, Publicitas: "We are delighted to be able to market the Zurich Kombi. Nine titles reporting on what's happening on readers' doorsteps can be booked weekly in the new Kombi at extremely attractive conditions."
Liliane Müggenburg, Managing Director of Lokalinfo: "Strong in Switzerland's strongest economic region - this is the motto under which we are launching the Zürcher Kombi. The new product combines local anchoring and large-scale, targeted advertising impact without wastage, because all titles are very well anchored in their publication areas as neighborhood, local and regional newspapers."
