Publicitas markets new Ticino advertising products
As of January 1, 2013, Corriere del Ticino Plus and Bitop Ticino will be launched on the advertising market. Simone Bianchi and Vincenzo Tommasino are responsible for marketing Corriere del Ticino Plus.
Corriere del Ticino Plus now also includes the advertising space of Giornale del Popolo. Tretop Ticino will be replaced at the beginning of the year by Bitop Ticino, a combination of Corriere del Ticino Plus and la Regione Ticino. Corriere del Ticino CDT will appear on the advertising market as Corriere del Ticino Plus as of January 1, 2013. Giornale del Popolo GDP will be merged with CDT as an advertising product. Publicitas wrote this in a statement on Thursday. Responsible for the marketing of Corriere del Ticino Plus are Simone Bianchi, Advertising Market Manager, Corriere del Ticino Publishing House and Vincenzo Tommasino, Key Account Manager, Publicitas Ticino.
The cooperation between CDT and GDP leads to the launch as of January 1, 2013 of the Bitop Ticino advertising product, a combination of Corriere del Ticino Plus and la Regione Ticino. Bitop Ticino is the successor product to Tretop Ticino, a title combination consisting of the three Ticino daily newspapers CDT, la Regione Ticino and GDP.
In 2013, Publicitas will continue to market the advertising space of the Ticino daily newspapers CDT, GDP - as Corriere del Ticino Plus- and la Regione Ticino as well as the new title combination, from January 2013 under the name Bitop Ticino, in the Swiss advertising market as well as in Northern Italy.
