Publicitas takes over Xenitive
Publicitas is increasing its stake in Xentive from 49 to 100 percent. The acquisition is intended to be an important strategic step in expanding the company’s process expertise in the print and online businesses.
With the acquisition of the additional 51 percent, Xentive and its approximately 70 employees will become a 100 percent subsidiary of Publicitas.
Christoph Marty, CEO Publicitas: "Our media partners and customers rely on reliable systems and processes. Xentive makes a significant contribution to ensuring that we remain an attractive service partner for them." The close cooperation with Mediaspectrum as a system supplier for the cloud-based end-to-end order management system Sales Pro and as a development partner for future-oriented, smart solutions for processing advertising orders from planning to billing will be continued. Mediaspectrum played a key role in the transformation of Xentive into a high-performance service provider.
