Publicitas Publiconnect makes job and real estate advertisements interactive
Smart Ads geht in die zweite Runde. Ab sofort bietet Publicitas Publiconnect Kunden aus dem Stellen- und Immobilienbereich interaktive Print-Inserate an.
Following the successful launch of the Smart Ads offering in the commercial advertising sector by Publimedia, Publicitas Publiconnect and its technology partner Kooaba - the provider of image recognition technologies - are expanding the offering of interactive advertisements under the name "Smart Ads Classified" for customers from the job and real estate sectors. This offer is intended to give print advertisements from the job and real estate sector a new, additional dimension, as Publicitas writes in a press release on Wednesday. Users will be able to respond to the advertisement and receive additional information directly via their smartphone, regardless of time and place. The classic print advertisement is supplemented by a job or company video, for example, or a virtual tour of the property is made possible.
