Publicitas index falls again in October

Advertising market After four positive months, the Publicitas index fell again in October by 0.8 points to 94.2 points, with political advertisements in particular declining after the parliamentary elections had caused a high last year. Telecom companies and automobile importers, which had invested heavily in advertising in October 2003, are also holding back this year. The other advertising categories are showing significantly better results. The index for job advertisements continued its upward trend by 1.5 points to 121.8 points.