Publicitas index continues delicate upswing
Advertising: Advertising spending in the daily press showed a positive trend in September. This is reflected in the Publicitas Index, which rose by 0.3 points to 95.0 points.
Advertisements Advertising expenditure in the daily press developed positively in September. This is shown by the Publicitas index, which rose by 0.3 points to 95.0 points.As in August, all advertising categories were up - with the exception of occasional advertisements. These were at a disadvantage because this year's referendums generated a lower volume than the 2003 Federal Council elections. The separate index for job advertisements showed growth of 1.6 points to 120.3 points. Here too, the upward trend has continued since June.
