Publicitas index closes below previous year
Press The Publicitas Index of advertising spending in daily newspapers rose by 0.3 points to 94.3 points in December. It thus remains 0.3 points below the level recorded in December 2003.
Presse The Publicitas index of advertising expenditure in the daily press rose by 0.3 points to 94.3 points in December. This is 0.3 points lower than in December 2003.Presse The Publicitas index of advertising expenditure in the daily press rose by 0.3 points to 94.3 points in December. It thus remains 0.3 points below the December 2003 level. Publicitas sees this as a "tendency towards stability", which appears encouraging in view of the results achieved in recent years and the ever-so-slightly positive economic forecasts. In contrast to recent months, all advertising categories have developed satisfactorily.
