Publicitas Index: Political advertisements slow down decline
The bilateral agreements have already shown their first positive effects: Despite fewer advertisements in Swiss newspapers in January, the P-Index fell by only 1.6 points due to election and referendum posters.
The bilateral agreements have already had their first positive effects: although fewer advertisements were placed in Swiss newspapers in January than in December 2008, the decline was limited at 1.6 points thanks to the large number of referendum and election advertisements. In particular, the referendum campaign on the free movement of persons was able to limit the downturn in the index.
The index compiled by Publicitas fell from 89.9 to 88.3 points in January. According to information from Publicitas on Monday, the individual advertising categories once again felt the negative effects of the deteriorating economic situation. Major distributors, banks and car importers have drastically reduced their advertising expenditure.
The job advertisements sub-index fell by 6.8 points to 179.7 points. According to Publicitas, this development and the increase in unemployment reflect the increasing deterioration in the labor market situation. The real estate advertisements sub-index continued to be less dynamic. It fell by 1.2 points, from 69.0 to 67.8.
The index compiled by Publicitas fell from 89.9 to 88.3 points in January. According to information from Publicitas on Monday, the individual advertising categories once again felt the negative effects of the deteriorating economic situation. Major distributors, banks and car importers have drastically reduced their advertising expenditure.
The job advertisements sub-index fell by 6.8 points to 179.7 points. According to Publicitas, this development and the increase in unemployment reflect the increasing deterioration in the labor market situation. The real estate advertisements sub-index continued to be less dynamic. It fell by 1.2 points, from 69.0 to 67.8.
