Publicitas Index: Slight decline in December
Advertisers spent less on advertisements in the daily press in December than in the same month last year. The Publicitas index fell by 0.1 points to 98.1 points.
Advertisers spent less on advertising in the daily press in December than in the same month last year. The Publicitas index fell by 0.1 points to 98.1 points, one of the reasons being commercial advertising, which developed only hesitantly, as Publicitas announced on Thursday. This was despite the fact that automobile importers and major distributors in particular had made "considerable investments".
Real estate advertisements also fell, while the job advertisements index improved by 1.3 points to 196.2 points.
Over the year as a whole, the index recorded growth of 4.6%. According to Publicitas, the reasons for this are the continuing "boom" in job advertisements and the political advertisements placed in connection with the national elections in October.
Real estate advertisements also fell, while the job advertisements index improved by 1.3 points to 196.2 points.
Over the year as a whole, the index recorded growth of 4.6%. According to Publicitas, the reasons for this are the continuing "boom" in job advertisements and the political advertisements placed in connection with the national elections in October.
