Publicitas Cinecom continues to lead the way

Thanks to Wemf's Mach Cinema study, which was adapted in 2013 to the new marketing situation of the cinema media category in Switzerland, Publicitas Cinecom has a further developed data basis for the sale of advertising space in cinemas and can offer advertising customers even more target group-specific media solutions, as the cinema marketer writes in a press release on Tuesday.

According to the new figures, Publicitas Cinecom remains the leading marketer in German-speaking Switzerland and the sole marketer in French-speaking and Italian-speaking Switzerland. Overall, Publicitas Cinecom has a market share of 71 percent in Switzerland. Based on the target group characteristics of Mach Basic and Consumer, the fifth edition of the Mach Cinema study once again deepens our knowledge of Swiss moviegoers, who are classified as having an above-average propensity to consume and an affinity for brands.

The aim of the new film usage study is to provide a detailed picture of the audience, at least for blockbusters, and thus provide advertisers with even more precise data on the socio-demographics of the target group. In addition to film genres, important characteristics will also be available for individual films such as "James Bond: Skyfall - 007" or "The Twilight Saga: Breaking Dawn - Part 2". This innovative, film-specific breakdown of moviegoers offers valuable comparative values for the planning of screen campaigns, both with regard to series film productions in particular and in general.

Christian Wittmer, Head of Cinema & TV: "If you look at the media landscape, cinema is proving to be a stable medium and an attractive advertising medium. As a leading marketer, we look forward to continuing to offer our advertising customers data-based and therefore target group-specific media solutions."

On the subjectChristian Wittmer in an interview with Werbewoche: "The fight will be tough".