Publicitas Cinecom: Book TV advertising online with Publiplan
Starting in the summer of 2009, Publicitas Cinecom will be using Publisuisse’s Publiplan booking and processing software. This will allow media agencies to book their advertisements online for the television stations 3Plus, Sat.1, and Kabel Eins.
From summer 2009, Publicitas Cinecom will be working with the Publiplan booking and processing program from Publisuisse. This means that media agencies can now also book their advertising online for the TV channels 3Plus, Sat.1 and Kabel Eins. The tool is available 24 hours a day, seven days a week. Daily updates of performance values and program information give users an insight into the campaign status. In addition, interfaces to other market-relevant TV tools allow users to carry out their own analyses.
Publiplan is already in use in all major media agencies in Switzerland, according to a press release issued by Publicitas Cinecom on Tuesday. This eliminates the need for time-consuming installations and training at the agencies. The tool was developed more than ten years ago. According to Tim Dührkoop, Head of Electronic & Interactive at Publicitas, Publiplan has since been constantly adapted to new TV market conditions and now covers all relevant booking, billing and reporting aspects of television advertising.
Publiplan is already in use in all major media agencies in Switzerland, according to a press release issued by Publicitas Cinecom on Tuesday. This eliminates the need for time-consuming installations and training at the agencies. The tool was developed more than ten years ago. According to Tim Dührkoop, Head of Electronic & Interactive at Publicitas, Publiplan has since been constantly adapted to new TV market conditions and now covers all relevant booking, billing and reporting aspects of television advertising.
