Publicis: How children see the future
As a complementary measure to UBS's existing digital banking campaign, Publicis, in collaboration with Razorfish and the film production company Frame Eleven, has created a video for use on social media.
The agency asked children how they imagine the future. Rockets as a means of transportation, helmets for communication or a life on the caramel planet are just some of the funny answers, which were reinforced with loving illustrations. And last but not least, UBS was integrated in a surprising way as a bank with the most future-oriented banking services of today.
Responsible at UBSDaniel Fischer (Head of Marketing UBS Switzerland), Sonja Kingsley-Curry (Head Creative Concepts & Campaigns), Michael Egger (Creative Concepts & Campaigns). Responsible at Publicis: Thomas Wildberger (CCO), Wim Roelfs (Creative Director), Christian Stüdi (Text), Tom Kees (Art Directon), Eliane Stettler (Art Buyer / TV Producer), Frank Lang (Business Director), Beat Huber (Junior Brand Director), Ursula Jaag (Brand Director), Manuela Schikor (Senior Brand Director), Sam Bollow (DTP), Massimo Giannotta (IT); Frame Eleven (Film Production), Oliver Aemisegger (Illustrations). Responsible at RazorfishFelipe Galiano (Creative Director), Jens Malunat (Account Director), Katharina Witz (Account Manager).
