Publicis: Thinking ahead for V-Zug
To launch and promote V-Zug’s new Future Line line of kitchen appliances, Publicis created a campaign for television and print. The TV commercial features the company’s slogan: «Think Ahead.».
To introduce and publicize the new Future Line kitchen appliance range from V-Zug, Publicis has created a campaign for television and print. The TV commercial is underpinned by the company's slogan: "Think ahead". It presents the Combi-Steam steamer as a chef for healthy food. The key visual from the TV commercial was used for the advertising motif.
The TV ad runs on all Swiss television channels, on local TV stations and in the Swiss advertising windows of German private broadcasters. The full-page advertisement appears in all major daily newspapers, magazines and trade journals. The campaign runs from February to May and from September to the end of the year.
Responsible at V-ZUG: Philipp Hofmann (Head of Marketing). Responsible at Publicis: Martin Denecke (CCO), Peter Rettinghausen (CD), Lori Fischer (AD), Valentin Cheli (graphics), Derya Derdiok (FFF), Vera Schmid (art buying) Christian Siegrist and Beat Hürlimann (consulting), Fabian Hämmerle, Fabian Rauber (Optimedia), Esther Herzog (photo), Jacobus B. Steyn (director).
To the spot
The TV ad runs on all Swiss television channels, on local TV stations and in the Swiss advertising windows of German private broadcasters. The full-page advertisement appears in all major daily newspapers, magazines and trade journals. The campaign runs from February to May and from September to the end of the year.
Responsible at V-ZUG: Philipp Hofmann (Head of Marketing). Responsible at Publicis: Martin Denecke (CCO), Peter Rettinghausen (CD), Lori Fischer (AD), Valentin Cheli (graphics), Derya Derdiok (FFF), Vera Schmid (art buying) Christian Siegrist and Beat Hürlimann (consulting), Fabian Hämmerle, Fabian Rauber (Optimedia), Esther Herzog (photo), Jacobus B. Steyn (director).
To the spot
