Publicis transforms man and woman into ancient sculptures for David Gym

Ancient stone sculptures such as the Farnese Hercules or the Venus de Milo can be models for people who want to model their bodies. This aspect is used by the David Gym fitness studio, where the cult of the body is at the center. The subjects of the campaign developed by Publicis each feature a man and a woman beating themselves out of stone, thus becoming a flawless, living image of the ancient sculptures.
The subjects of the campaign appear as print ads and as posters.
Responsible at David Gym: Kathi Fleig. Responsible at Publicis: Florian Beck (CD/AD), Denis Schwarz (AD), Thomas Berger (graphics), Jonathan Heyer (photography), Patrik Rohner (image editing), Fabio Clerici (litho).