Publicis spreads fear and terror for the Casino Theater Winterthur

«Bundesordner 08» is the title of the satirical year-in-review show set to premiere in mid-January 2009 at the Casinotheater in Winterthur. To promote this highly anticipated production effectively, Publicis drew inspiration from Alfred Hitchcock.

"Bundesordner 08" is the name of the satirical review of the year to be staged at the Casinotheater Winterthur in mid-January 2009, in which cabaret artists, word acrobats and comedians will present biting revelations about this year's events in Switzerland. To promote the eagerly awaited production appropriately, the advertising agency Publicis was inspired by the film poster for the thriller The Birds by the "Master of Suspense", Alfred Hitchcock. The subject, illustrated in the style of the original poster, which will be used as a poster and advertisement, shows a woman being attacked by black federal files circling menacingly around her head.
Responsible at Casinotheater Winterthur: Paul Burkhalter (overall responsibility), Christa Kostgeld (advertising manager). Responsible at Publicis: Ralf Kostgeld (CD), Valentin Cheli (AD), Simon Müller (graphics, illustration), Bojana Taraba (consulting) and Vera Schmid (art buying).

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