Publicis realizes campaign for NZZ Business Combi

 
The Zurich agency Publicis has realized a new advertising campaign for the NZZ Business Combi, consisting of NZZ and Le Temps. The theme is team spirit, according to a statement from the agency: "If you take away one name from a famous double name, the power of the partnership becomes clear. Who, for example, is Davidson? Only with the name Harley would the brand's global fame shine through. The combination of the two newspaper titles should also lead to success. 
 
 
 
 
 
 
 
Responsible at NZZ Business Combi:
Markus Ehrle (Head of Advertising Market NZZ), Grazia Ganci (Marketing Advertising Market NZZ), Walter Vontobel (Head of NZZ Media), Valérie Boagno (Head of Publishing Le Temps), Marianna Di Rocco (Head of Advertising and Management Le Temps Media). Responsible at Publicis: Ralph Halder (CD), Nik Hodel & Dominik Krattiger (AD), Johannes Jost (text), Nik Hodel (graphics), Christina Hengstmann (art buying), Myriam Mojon and Stephan Lanz (consulting), Andreas Caruso (production), Schaub Stierli (photography & image processing).