Publicis presents Migros favorite products
Teens and 90-year-olds share the same favorite product: energy drinks. Two-thirds of all syrup lovers are adults, most of whom don't have children.
Teenagers and 90-year-olds have the same favorite product: energy drinks. Two thirds of all syrup lovers are adults, most of them childless. And bald heads and blondes meet in front of the yogurt rack and both reach for the mocha cup. These are the interim results of a Migros people's competition. It was launched by the Zurich advertising agency Publicis in June with the question "And what is your favorite product" (see ). The competition site already has over 200,000 visitors; the campaign runs until the end of November.
Publicis is communicating some of the results in a new TV commercial and in a new print and POS wave. Other favorite results can be viewed on and the Migros magazine also presents stories and connections between customer segments and products in every issue. By the way: Migros has also recently started acting as a dating agency. On the competition site, searchers can find their dream partner under the heading "Meet like-minded people". Or at least someone who is also crazy about the same favorite product.
Publicis is communicating some of the results in a new TV commercial and in a new print and POS wave. Other favorite results can be viewed on and the Migros magazine also presents stories and connections between customer segments and products in every issue. By the way: Migros has also recently started acting as a dating agency. On the competition site, searchers can find their dream partner under the heading "Meet like-minded people". Or at least someone who is also crazy about the same favorite product.
