Publicis: Don't forget your Postfinance Card

Postfinance's debit card offers customers many advantages when it comes to cashless payments. Nevertheless, many Swiss people still use cash - especially for smaller amounts - mostly out of pure habit, according to a statement. Although the card is in the wallet, customers are not sufficiently aware of its advantages. The campaign for Postfinance aims to change this behavior. With the invitation "Don't forget: Simply pay with the Postfinance Card", attention is drawn to the problem-free use of the card. The key visual is the PostFinance Card in the form of a yellow Post-it note with reminder function.

The idea was developed using various measures. The choice of media was made with a view to achieving the highest possible relevance to a payment situation. So that the customer is addressed where he is confronted with shopping and payment. Posters, ad screens, rail posters, advertisements, online and mobile banners, radio and TV spots were used.

Responsible at Publicis: Roger Ruegger (CD), Marvin Hugentobler, Conny Jaeger, Bruce Roberts (AD), Oliver Gisi, Marianne Zweifel (Text), Barbara Lagger, Caroline Pfister (Consulting), Beni Kägi (Art Buying), Tiago Diaz, Simon Grasser (Digital), Andrea Achermann (DTP), Bianca Nerlich (Production), Fabian Scheffold, flux-if Production (Film and Photography).