Publicis targets sales growth in 2010
Publicis believes the worst of the economic crisis is behind it as it heads into the new year. The world's third-largest advertising group is aiming for revenue growth again in 2010.
A steady improvement in the situation has been noticeable since last summer and this trend continued in January, the French company explained on Wednesday. In the final quarter of 2009, the advertising agency won new clients such as the US car manufacturer Chrysler and the British insurer Aviva. According to SDA, the agency booked new orders worth six billion dollars.
Nevertheless, turnover fell by 5.4% to 1.3 billion euros after a decline of 7.4% in the third quarter. Profit for the year as a whole fell by just under ten percent to 403 million euros.
While Europe presents a very mixed picture, a recovery can be felt in the emerging markets in particular, according to Publicis CEO Maurice Levy. However, the home market of France is developing better than other European countries.
Nevertheless, turnover fell by 5.4% to 1.3 billion euros after a decline of 7.4% in the third quarter. Profit for the year as a whole fell by just under ten percent to 403 million euros.
While Europe presents a very mixed picture, a recovery can be felt in the emerging markets in particular, according to Publicis CEO Maurice Levy. However, the home market of France is developing better than other European countries.
