Publicis: New global campaign for UBS
UBS is currently having the agency Publicis develop a new global advertising campaign. The campaign is set to launch in June, convey the new UBS identity, and boost the major bank's brand value once again.
A 20-strong Publicis creative team, led from London and supported from New York and Zurich, is currently working on the new global umbrella campaign, as the business magazine Bilanz reports. The new advertising presence is intended to combine self-confidence and modesty, but not to promise too much. In contrast to the previous "You & Us" campaign, which was also developed by the agency, the aim this time is not to advertise nationwide. In addition to Switzerland and the USA, the bank wants to concentrate primarily on the major European markets. While the previous campaign cost CHF 110 million per year at its peak, the amount is now likely to be around CHF 50 million, according to the balance sheet.
