Publicis: Lifestyle by V-Zug cooks with kids
V-Zug has expanded its range of services related to food and lifestyle with a new section for families. Publicis has developed a website for this purpose.
The aim of the program is to encourage parents to prepare and enjoy food together with their children, Publicis said in a press release. Top chef Tanja Grandits, herself the mother of a six-year-old girl, has therefore launched "Kids Cooking" together with V-Zug on March 22, 2013 at Restaurant Stucki in Basel. She contributed simple menu suggestions as well as tips for baking afternoons and fun ideas for entertaining children's birthday parties. Patrick Zbinden explains exclusively on Lifestyle by V-Zug how taste develops in children, the connection between trained sensory perception and enjoyment and which contemporary measures contribute to balanced eating habits.
Developed by Publicis Website is suitable for use on tablets and smartphones thanks to its responsive design. Thanks to HTML5 and JavaScript, it automatically adapts to the format of the monitor or browser window.
Responsible at V-ZUG: Philipp Hofmann (Head of Marketing Services), Jasmin Riesen (Head of Sales Promotion). Responsible at Publicis: Flavio Muff, Matthias Koller (consulting), Tiago Dias, Sandro Ducceschi (programming), Roger Rüegger (ECD), Melanie Gut, Albert Matzinger (text).
