Publicis lets the yellow carrier pigeon fly again
Starting in March 2008, Publicis will once again be sending out PostMail’s yellow fluttering mascot with new messages. Its goal is to promote A-Post and large-format letters to business customers.
The yellow PostMail carrier pigeon will be sent out again by Publicis with new messages from March 2008. The product campaign is aimed at business customers and promotes the products A Mail and large-format letters under the motto: For greater impact with your customers. The two new motifs are intended to draw attention to the benefits of the two products: A Mail letters show that the content is important and signal appreciation to the recipient, and large letters catch the eye and arouse curiosity. In an initial mailing, three chocolates will also be used to highlight three advantages of A Mail: Importance, appreciation and attention. Customers can find detailed product information on the Post.ch/effect campaign website. Responsible at PostMail:
Elisabeth Hasler (Head of Communications), Domenico Pereira (Head of Marketing Communications). Responsible at Publicis: Dani Kobi (AD), Albert Matzinger (text), Sonja Gross and Sandro Tissi (graphics), Stephan Lanz and Myriam Mojon (consulting), Suzana Kovacevic (art buying), Bianca Nerlich (production), Susanne Völlm/Red Department, photography/image editing Luca Tomasi, 3D-PostMail-Taube. Responsible at Publicis Dialog: Björn Brinkmann (CD), Suzanne Friedli (AD), René Bucher (text), Cyrill Schneider (AD Online), Gabi Knus, René Stettler and Nahuel Morales (consulting); Romeo Bucceroni: production Nemos.ch, implementation landing page.
