Publicis launches booted advertising for "Z" magazine
"Z" is published eight times a year as a supplement to the "Neue Zürcher Zeitung" and the "NZZ am Sonntag". Publicis created an advertisement for the target group of advertisers and media agencies.
The ad is intended to show with rough boots and fine humor that the magazine "Z" is a stylish and therefore ideal environment for advertising high-quality offers.
Responsible at NZZ: Corinne Truttmann (Head of Marketing Advertising Market), Anouk Oetiker (Marketing Advertising Market). Responsible at Publicis: Ralph Halder (CD), Dani Kobi (AD), Sonja Gross, Romeo Bucher (graphics), Albert Matzinger (text); Sabrina Elsässer (consulting), Deborah Herzig (art buying), Andreas Caruso (production), Fabio Clerici (image editing), Raphaela Pichler (photography).
Responsible at NZZ: Corinne Truttmann (Head of Marketing Advertising Market), Anouk Oetiker (Marketing Advertising Market). Responsible at Publicis: Ralph Halder (CD), Dani Kobi (AD), Sonja Gross, Romeo Bucher (graphics), Albert Matzinger (text); Sabrina Elsässer (consulting), Deborah Herzig (art buying), Andreas Caruso (production), Fabio Clerici (image editing), Raphaela Pichler (photography).
