Publicis: Campaign for Postfinance let off the leash
Everyone has what it takes to be a financial expert: with the simple private account from Postfinance. Publicis developed a print and online campaign for this account.
The campaign shows: Working can be quite exhausting, but managing the money you earn is quite simple - with the Postfinance private account. The campaign was let off the leash at the beginning of March.
Responsible at Postfinance: Domenico Pereira (Marketing Communications), Rico Löhrer (Head of Marketing Communications), Res Willener (Product Manager). Responsible at Publicis: Peter Rettinghausen (CD); Tom Kees (AD); Markus Rottmann (text), Monika Leu (consulting), Vera Schmid (art buying), Daniel Hörschläger (consulting online), Serge Meierhofer (screen design), Massimo Gianotta (programming), Jonathan Heyer, (photography).
