Publicis: Staying young, thanks to Garnier
Publicis advertises a new anti-aging product from Garnier. A poster subject dramatizes the effect of the product.
At first glance you see a beautiful woman who has no wrinkles. At second glance you realize: the lady is already a bit older and obviously uses Ultra Lift from Garnier. The billboard starts still in the old year on December 27.
Responsible at Garnier: Günter Hilweg, Marketing Manager. Responsible at Publicis: Peter Rettinghausen (CD + text), Bruce Roberts (AD), Margrit Weber, Jennifer Meier (consulting), Scheffold Vizner (photo).
