Publicis wins one silver medal at the LIA
Publicis won a silver award in the «Design – Point of Purchase» category at the London International Awards (LIA). The agency received a total of four nominations.
The Zurich agency Publicis has won silver in the "Design - Point of Purchase" category at the London International Awards (LIA). The Dd6 distance golf club from Wilson is advertised with a "giveaway", a golf ball that reads: "If found return to Wilson Staff Dd6 Distance Driver owner". There are a few blank lines underneath so that the ball owner can write their address. This communicates the potential of the distance driver in a humorous way. Publicis Switzerland was nominated a total of four times at the LIA (see ).
