Publicis trades sunburn for Garnier mannequins

Just in time for the fall vacations, when many Swiss people flee to the south, the advertising agency Publicis has launched a window campaign for the sun cream manufacturer Garnier Ambre Solaire in collaboration with the Zurich swimwear store Tabou: With red-colored "sunburnt" mannequins in bikinis, the agency draws attention to the health risks of sunbathing without sun protection. The motto: "Sun protection never goes out of fashion."
The prevention campaign was on show for two and a half weeks. It ended last Friday.
Responsible at Garnier: Raphael Thürig (Group Manager Garnier). Responsible at Publicis: Florian Beck (CD), Denis Schwarz (AD), Claude Catsky (text), Valentin Cheli (graphics), Mark Becher and Simone Keusch (consulting).