Publicis: Brilliant appearance for Nescafé Gold
The Publicis agency has created a poster campaign for Nescafé to promote the redesign of the Nescafé Gold packaging.
Nestlé has given Nescafé Gold a facelift. The elegant new packaging is not only visually appealing, according to a press release: an audibly tight-closing click lid also ensures that the now even fuller flavor is perfectly preserved. To give the redesign the attention it deserves, the advertising agency Publicis has created a poster campaign. Three-dimensional headlines proclaim that the original is now even more aromatic and continues to set the standard for instant coffee.
According to the press release, the posters hanging throughout Switzerland, particularly in the vicinity of Coop and Migros stores, are just a small foretaste of the new advertising campaign for Nescafé Gold that has been announced for late fall.
Responsible at Nestlé: Peter Hatzfeld (Marketing Manager Soluble Beverages and Ambient Dairy), Florian Schmied and Stephanie Nägeli (Marketing Nescafé). Responsible at Publicis: Sacha Moser (CD), Nicolas Vontobel (AD), Jan Krohn (text), Mischa Müller (graphics), Kristijan Sessa (3D), Muriel Asté, Christine Rainford and Olivier Pasche (consulting).
