Publicis wins pitch for Terre des hommes

The creative agency Publicis was able to prevail in a competitive presentation and will create the new Terre des hommes umbrella campaign. According to a press release, the Zurich-based advertisers came out on top with the most creative ideas and the strongest concept. The children's charity has set itself the task of presenting its work to a wider public and increasing awareness in German-speaking Switzerland with a strong presence. The first works will be on display in the fall.