Publicis wins Förderverein Nachbarschaftshilfe Zürich
The Förderverein Nachbarschaftshilfe Zürich (FNBH), founded in November 2005, has chosen Publicis to handle its public relations. The Zurich-based advertising agency is featuring keywords from the city map of Zurich.
The Zurich Neighborhood Help Association (FNBH), founded in November 2005, has chosen the Zurich advertising agency Publicis for its public image. The FNBH sees itself as a service organization with the aim of making neighbourhood help better known to the public. After all, good neighborliness is one of the most important prerequisites for living together in the city. But sometimes people don't dare to ask for help - or those willing to help don't know where they can make themselves useful. That's why there are 14 non-profit neighborhood helpers (NBH) in the city of Zurich alone. These provide voluntary services such as shopping, watering plants or feeding animals.
With the visual implementation on A2 small posters and in the annual report, Publicis makes the theme of humanity tangible in the anonymous city. Key words such as "helpfulness", "closeness" and "tolerance" shoot up three-dimensionally like buildings on the sober city map of Zurich. In addition, a new logo, brochures and various accompanying measures were created in the first phase.
Responsible at Förderverein Nachbarschaftshilfe Zürich:
Christian Guler (President), Santiago-Manuel Alonso (Head of Communications). Responsible at Publicis: Ralph Halder (CD), Carlos Mejia (AD), Roy Spring (Text), Deborah Herzig (Consulting).
With the visual implementation on A2 small posters and in the annual report, Publicis makes the theme of humanity tangible in the anonymous city. Key words such as "helpfulness", "closeness" and "tolerance" shoot up three-dimensionally like buildings on the sober city map of Zurich. In addition, a new logo, brochures and various accompanying measures were created in the first phase.
Responsible at Förderverein Nachbarschaftshilfe Zürich:
Christian Guler (President), Santiago-Manuel Alonso (Head of Communications). Responsible at Publicis: Ralph Halder (CD), Carlos Mejia (AD), Roy Spring (Text), Deborah Herzig (Consulting).
