Publicis: Helping business travelers for Zurich
Publicis has developed a marketing and stand concept for the finance and insurance company Zurich. The aim is to bring Zurich HelpPoint's services to life at international airports.
At special terminals, business people are offered a variety of assistance services on site: a charger for their cell phone or computer, printing facilities for a presentation, important emergency numbers, hotel reservations or something to drink. At the same time, travelers can find out at the terminal what other services Zurich HelpPoint has to offer. For example, the new Nomadz application for Blackberrys: this uses travel bookings, GPS and assisted GPS (active data transmission via the mobile network) to determine which risks are relevant for the user in question and which have an impact on travel plans. The program also has an emergency button that the user can use to make an emergency call, which automatically transmits all important user information such as name and location to an emergency service.
> To the spot 1
> To the spot 2
Responsible at Zurich Insurance Company: Emmanuel Klotz (Group Head of External Marketing), Jennifer Torneden (Group Marketing, Member of Executive Staff). Responsible at Publicis: Tim Hoppin / Sacha Moser (CD), Felix Freese / Tim Hoppin (Text), Kristijan Tufekcic (AD), Sandro Tissi (Graphic Designer), Patrick Puskar / Mark Becher (Consulting). Promotion agency: BlackJack Promotion London. Production Company: Elefant Studios AG Zurich. Animation / Camera: Patrick Graf.
