Publicis for Vögele: On your marks, get set ... sale!!!

The sale at Charles Vögele is very popular. In a commercial, Publicis dramatizes the run on the discounted items with the misappropriated shot of a marathon start.  
A sports commentator eagerly describes the starting line-up of the runners. Suddenly the starting gun goes off. Hyperventilating, he comments on the action and tells us the runners' destination: neither gold nor silver, but the nearest Charles Vögele store.