Publicis for new station wagon

The Zurich advertising agency Publicis is launching the successor product to the NZZ Plus/Grandplus advertising combination for the Neue Zürcher Zeitung (NZZ). The account was previously managed by McCann-Erickson.NZZ Plus is the combination of NZZ and Bund, with Grandplus adding Le Temps. It is not yet known what the new combination will look like. According to Stefanie Oechslin from the NZZ advertising marketing department
negotiated. What is certain is that the federal government will no longer be involved, as it will in future be jointly responsible for the management of the
newspaper is to be marketed.