Publicis: Creating a world without holes for Emmentaler
Publicis continued the «Swiss Holes» TV campaign for Emmentaler and implemented additional marketing initiatives for the cheese. Among other things, this resulted in newspaper ads and a banner that dramatize the futility of a world without holes.
Switzerland is not only famous for its holes, but above all for the Emmental cheese around them. Publicis implemented this insight in the "Swiss holes" TV campaign, which is now being continued. To this end, the TV commercials were provided with new packshots that refer to the new AOC seal of quality for Swiss cheese.
In addition to the TV campaign, further communication measures were implemented this autumn, according to a press release from the agency. Newspaper advertisements were created with subjects of everyday objects without holes: a birdhouse without holes, a flute without holes or a tunnel without an entrance. This is followed by the solution: an advertisement with the headline "What would the world be like without holes?" and a packshot of an Emmental.
A video banner was also developed: You can see a titmouse approaching its bird house. However, this has no hole. Here, too, the solution follows immediately: "What would the world be without holes?" And finally, the idea of the campaign is played out on golf courses: Lettering with the claim and the Emmentaler logo was placed in the holes of the green.
Responsible at Emmentaler Switzerland: Arthur Fasel and Guido Nydegger. Responsible at Publicis: Martin Denecke and Peter Rettinghausen (CD), Daniel Kobi (AD), Jan Krohn (Text), Deborah Herzig (Art Buying), Derya Derdiyok (TV-Producer), Stephan Lanz, Sabrina Elsässer, Dominique Ospel (Consulting). Responsible on the producer side: Pumpkin Film AG, Ultra Images AG (post-production), Yogi Parish (banner production), Zed-Digital, Pierre Morgadès (banner programming).
In addition to the TV campaign, further communication measures were implemented this autumn, according to a press release from the agency. Newspaper advertisements were created with subjects of everyday objects without holes: a birdhouse without holes, a flute without holes or a tunnel without an entrance. This is followed by the solution: an advertisement with the headline "What would the world be like without holes?" and a packshot of an Emmental.
A video banner was also developed: You can see a titmouse approaching its bird house. However, this has no hole. Here, too, the solution follows immediately: "What would the world be without holes?" And finally, the idea of the campaign is played out on golf courses: Lettering with the claim and the Emmentaler logo was placed in the holes of the green.
Responsible at Emmentaler Switzerland: Arthur Fasel and Guido Nydegger. Responsible at Publicis: Martin Denecke and Peter Rettinghausen (CD), Daniel Kobi (AD), Jan Krohn (Text), Deborah Herzig (Art Buying), Derya Derdiyok (TV-Producer), Stephan Lanz, Sabrina Elsässer, Dominique Ospel (Consulting). Responsible on the producer side: Pumpkin Film AG, Ultra Images AG (post-production), Yogi Parish (banner production), Zed-Digital, Pierre Morgadès (banner programming).
