Publicis: Celebrating the pleasures of the South for Buitoni

In the campaign, the agency focuses on the intense taste experience. A spot directed by this year's Cannes Lion Gold winner Jamie Rafn shows a vibrant small Italian town that falls completely silent three minutes after all the mothers have thrown the Pasta Fresca into the bubbling water in order to indulge in their favorite meal.

The TV campaign is accompanied by a print motif that also celebrates pasta enjoyment and announces a competition with prizes. The team led by CD Sacha Moser from Publicis Zurich is responsible for the TV and print campaign. The campaign can be seen throughout Switzerland from October 2010.

Responsible at Nestlé: Client: Daniel Lutz (Business Executive Manager), Roger Matter (Marketing Director), Stefanie de Buhr (Group Brand Manager), Markus King (Brand Manager). Responsible at Publicis: Jan Krohn (Senior Copy), Viviana Chiosi (AD), Sacha Moser (CD), Derya Derdiyok (TV Production), Valentin Cheli (Graphics), Muriel Asté (Senior Brand Director), Olivier Pasche (Brand Director), Isabelle Hettel (Strategy). Production: Tufan Tuna (Exec. Producer), Jamie Rafn (Director), Federico "Fede" Alfonso (Cinematography).