Publicis for Swiss: Beautiful views for passengers

SWISS Air Rail is a mobility service offered by SWISS in cooperation with SBB that takes passengers from selected stations in Switzerland and neighboring countries to the airport and back again. Passengers thus only need to make a single booking for their entire journey. And thanks to the included connection guarantee, SWISS can easily rebook them on a later connection should their train or flight be delayed. The service is being steadily expanded and now covers eleven stations throughout Switzerland and in neighboring countries.

By train to the airport

With the campaign developed by Publicis, SWISS aims to draw attention to the product and encourage the target group to travel to the airport by train. The campaign focuses on the simplified travel planning offered by a one-way ticket and the convenience it brings. The campaign is running digital-out-of-home at SWISS Air Rail destinations and at Zurich Airport. In order to achieve the greatest possible relevance at the participating stations in all three language regions, all DOOH subjects are played out in a location-specific manner. Digitally, the campaign is present on display ads, social media and the SWISS owned media channels. The campaign started on 25.10.2022 and will be visible until mid-November.

Responsible at SwissStefan Vasic (Head of Marketing), Cornelia Späth (Head of Marketing Communication Campaigns), Roman Glauser (Project Manager Marketing Communication Campaigns). Responsible at Publicis Zurich: David Lübke (Creative Director), Priska Meyer (Senior Art Director), David Voges (Senior Copywriter), Anatole Comte (Art Director), Gvozden Milosevic (Graphic Designer), Sandro Looser (Client Service Director), Lea Zehnder (Junior Account Manager), Irena Igic (Account Assistant). Photography: Tom Haller. Composing & Advertising Production: Prodigious. Media: Mindshare.