Publicis drives economically

The Zurich-based advertising agency Publicis will be promoting energy-saving driving in future. It has been entrusted by the Quality Alliance Eco-Drive with its advertising activities.Quality Alliance is an association of course providers, transport associations and federal agencies. They promote the "energy-conscious" Eco-Drive driving technology on behalf of the Swiss Federal Office of Energy. The first implementation of this campaign by Publicis will already be seen this year as a national poster campaign.