Publicis develops Jöggelikasten grill
Soccer fanatics have a new object of desire. After fan scarves, jerseys, and expensive leather balls, this time it’s all about food.
Football fanatics have a new object of desire. After fan scarves, jerseys and expensive leather balls, this time the focus is on culinary products. Publicis came up with the idea for a new product as part of the multi-award-winning M08 cross-media campaign: the M08 fan grill in the shape of a football box has been standing out for a few weeks now from the range of products in all Swiss Migros stores.Responsible at Migros:
Caesar Keller, Michael Benz, Franca Coppoletta. Responsible at Publicis: Ralf Kostgeld (CD), Ondrej Maczko, Serge Deville (AD), Barbara Staub (Design), Marion Marxer, Monika Leu, Oliver Meili, Marc Uricher (Consulting), Outdoorchef (Realization).
